How Jobs Are Being Reshaped with AI and Future Skills Managed
Generative artificial intelligence (GenAI) is no longer just a technological advance — it is a force redefining the world of work. According to a recent Sopra Steria Next study, the GenAI market will reach $100 billion by 2028, and by 2035, between 30% and 40% of the activities of 60% of workers will have been transformed.
The Impact of GenAI on Jobs: Four Categories of Activities
The report classifies work activities into four major blocks according to the degree of AI impact:
Activities to optimise: those that AI can significantly improve in efficiency and quality.
Protected activities: the 20% of activities that unavoidably require human intervention.
Activities exposed to automation: the 33% of activities at risk of being executed directly by AI.
Activities enhanced by AI: the 44% of activities that are boosted with the support of artificial intelligence.
A Three-Step Methodology to Anticipate Change
Sopra Steria Next and Neobrain propose a clear roadmap for companies to navigate this transformation with agility:
AI impact diagnosis on activities: identify which tasks are automatable and which require human presence.
Skills analysis: map the skills that remain stable, those at risk, and those emerging as new needs.
Transition towards a Skills-Based Organisation (SBO): create bridges between jobs, design reskilling and upskilling pathways, and optimise talent allocation.
The Key Role of HR Leaders
Human Resources leaders are the main protagonists of this transition. The report assigns them four fundamental responsibilities:
Supporting professional transitions and internal redeployments.
Fostering skills adaptation through upskilling and reskilling.
Guiding and regulating AI use within the organisation based on ethics and transparency criteria.
Building a human-machine collaboration culture that turns technology into a productivity driver.
The Skills-Based Organisation (SBO): The Model of the Future
Faced with the uncertainty generated by technological acceleration, the skills-based organisation model (SBO) emerges as a strategic response. This approach allows companies to become more agile, anticipate talent needs, and reduce dependence on external recruitment.
Final Reflection: AI Is Also a Human and Cultural Challenge
GenAI is not solely a technological matter. Its successful adoption depends on the capacity of organisations to manage cultural change, maintain the balance between performance and ethics, and ensure no worker is left behind in the transition.
Are you ready for change?
At REGENERING, we work with executives and teams in SMEs navigating exactly this challenge: understanding what changes, what to preserve, and how to build the organisation of the next cycle. If you want to know how this process starts in your company, let's talk.